Digital Marketing Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing. Did you know nine-in-ten U.S. adults go online on a daily basis? Not only that, 41% are online “ almost constantly .” As a marketer, it’s important to take advantage...